The other week, shortly after Ed Miliband was elected Labour Leader, I received a ‘letter’ from the Labour Party entitled ‘A fresh fight for a fairer society’. It must rank as one of the most ineffective party political communication I have ever seen. If this is the start of Labour’s ‘fightback’ in Brighton and Hove, then the Greens and Tories will be laughing all the way to the election count next May.
It starts “Dear Voter”, immediately defining the relationship. The election is six months away, but I know that Labour is interested in just one thing. There is nothing about wishing to engage, work in partnership, recognise past failings.
The letter goes straight to an attack on the Tories and Lib Dems. That really should please me, but some how it doesn’t. There is no scene setting, nothing positive, just a rant against the Tories and Lib Dems. Only in paragraph 5 is there anything remotely positive and apart from that the whole of the first page is negative. There is some complete guff at the bottom “Labour Values” and “Community thinking”. What on earth does either of that mean? Is it “Labour values community thinking”?
At least page 2 starts with something a bit more positive – “We say – there’s a better, fairer way.” It then reports that “At our recent Party conference we elected a new leader and we will begin a fresh fight for a fairer society.” What the letter fails to do is say who the newly elected leader is. (I understand it to be one of the Miliband boys).
The rest of side 2 is ok, presenting some policy priorities, and then making an invitation to join the Labour Party. But the letter is not signed, and the only two names on the letter are mine (in the address box) and the name of the publisher, a Mr Keith Day of 49 Church Road, Hove. Even the email address in the “Contact us” section is “firstname.lastname@example.org”.
This leaflet is a disaster, a waste of paper and of effort. Please, Labour Party, this is an embarrassment. We, the people of Brighton and Hove, need you to put up a bit of a credible challenge next May. At this rate you will let the Tories hold those seats where you should be challenging. If this is the best Labour can do, we are all doomed!